Types of Business Software - Guide2Cloud

25 Types Of Business Software You Need to Know About

“Business software” often sounds like something best suited for big corporations. For small businesses, it seems expensive, complex, and unnecessary. 

Additionally, with so many types of business available, it’s hard to even begin your search. Which would be the best? How many applications do I need? Which are essential for my business?

But you’re about to see why this way of thinking is wrong – and why finding the right solution isn’t as hard as it seems.

Today we’re covering 25 popular types of business software. Your small business will find many of them useful. Let it be your first step to making an easy and – most importantly – the right choice!

Table of Contents

What is Business Software?

Let’s begin with some basics.

Business software is an application or a program that supports your company’s daily activities. It can be cloud-based or installed locally.

Different types of business software help out with a range of tasks. That is why they make a versatile addition to your business toolkit.

Their ultimate goal is one and the same: to help your company drive more revenue.

Why Should You Use Business Software?

The benefits of using business software are many. Only a handful of them should be enough to convince you that it’s a good investment.

Here are a few of them:

  • Automation of daily processes and activities
  • Shifting the focus to actual priorities
  • Access to data and analytics of your business
  • Increase in productivity 
  • Lowering operational costs
  • Streamlining daily workflows
  • Easier shift into the paperless model of business
  • Enabling remote work
  • Scaling your business activities
  • Getting ahead of your competitors
  • Improved client management

Types of Business Software to Get Familiar With

One of the biggest software listings, Capterra, lists over 800 categories of business software. 

That’s a lot to browse.

It’s practically a bottomless pool of software selection choices. This can quickly become overwhelming if you don’t know what you’re looking for.

Furthermore, small and local businesses don’t need so many tools. In their case, too many applications can prove detrimental rather than helpful.

That’s why in this guide, we’ll focus “only” on the 25 most common types of business software. 

#1 – Project Management

One of the most popular categories of business software is project management.

Project management software assists with managing, planning, and executing projects and everyday processes in your company.

What can this type of business software help you with?

  • Keeping track of active tasks
  • Preventing delays and missed deadlines
  • Project cost planning
  • Milestone control
  • Optimising processes and workflows
  • Increasing productivity of your team

Software Examples

  • Airtable
  • Bitrix24
  • Zoho Projects
  • Monday
  • Asana

#2 – CRM Software

CRM stands for Customer Relationship Management. This type of business software assists you in managing your clients and leads. It serves two main purposes: increasing sales and improving customer retention.

What can this type of business software help you with?

  • Closing more deals by following up with more potential customers
  • Storing customer information for better understanding of their needs
  • Getting in touch with customers you haven’t heard for a while
  • Managing feedback and expectations

Software Examples

  • Close.io
  • Honeybook
  • Salesflare
  • Scoro
  • Pipedrive

#3 – Accounting & Billing Software

This category includes a few types of business software which revolve around the finances of your business: accounting and bookkeeping, invoicing, billing, and revenue monitoring. These solutions help you manage all these activities from one comprehensive platform.

What can this type of business software help you with?

  • Maintaining clear insight into your best revenue streams
  • Staying on top of business costs and spending
  • Easy invoicing
  • Managing payment deadlines

Software Examples

  • Quickbooks
  • Freshbooks
  • Wave
  • Bench
  • TaxDome

#4 – Appointment Scheduling Software

Using appointment scheduling software is a great idea if your business is all about meeting people. It gives your clients an opportunity to self-schedule a meeting or appointment without sending emails or making phone calls. This usually happens through a booking form added to your website.

What can this type of business software help you with?

  • Simplifying and automating the appointment scheduling process
  • Preventing double bookings
  • Charging for the meeting in advance
  • Managing your calendar more efficiently
  • Reducing no-shows

Software Examples

  • Acuity Scheduling
  • Simplybookme
  • Bookafy
  • Calendly
  • Setmore

#5 – Shift Management Software

Shift management software makes things a lot easier for employees who work at different hours and according to different schedules. With a shift calendar available online, every employee knows exactly when and where they need to clock in. This is a perfect solution for restaurants, shops, and cleaning companies.

What can this type of business software help you with?

  • Creating and sharing working schedules
  • Managing, modifying and editing shifts
  • Automatically informing employees of shifts and changes
  • Monitoring employee presence

Software Examples

  • Sage HR
  • Timesphere
  • When I work
  • 7Shifts
  • FindMyShift

#6 – Asset & Inventory Management Software

There are several types of business software that allow you to manage physical goods your business deals with. Usually, the bigger the app, the more complex it is. There are, however, multiple simpler solutions that tell you exactly what you’ve got in stock.

What can this type of business software help you with?

  • Managing the items in your warehouse or store
  • Analysing reserved, sent, sold and lacking items

Software Examples

  • Katana
  • Trunk
  • Megaventory
  • Xero
  • Asset Panda

#7 – Email Marketing Software

Today, practically everybody has an email address. That’s why it’s hard to imagine that a business would miss out on email marketing. While its concept may seem complex, there are online platforms that make it as easy as just a few clicks.

What can this type of business software help you with?

  • Creating cold outreach campaigns and newsletters
  • Staying in touch with your customers through periodic updates
  • Creating email-based products

Software Examples

  • Omnisend
  • MailerLite
  • Rejoiner
  • ContactPigeon
  • Outfunnel

#8 – Analytical Software

Once you start analysing your company data, you’ll never go back.

Reporting and analysing software can give you an insight into what exactly happens in your business. Based on that, you can spot opportunities and prevent investing money where it’s wasted.

What can this type of business software help you with?

  • Monitoring your sales funnel
  • Discovering the best sales points, products and customers
  • Understanding weak and strong points of your company
  • Analysing performance of different sales channels

Software Examples

  • Focas Analytics
  • Informer
  • ReachReporting
  • BetterReports
  • Hotjar

#9 – Website Optimization Software & Website Builders

Even small and local businesses benefit from having a well-optimised website. If you don’t have one, there are plenty of beginner-friendly website builders. And if you already do, the tools below will help you convert it into a professional sales machine.

What can this type of business software help you with?

  • Setting up basic business websites easily
  • Analysing website guest behaviour on your website
  • Optimising performance of your website for a better customer experience
  • Running A/B tests to maximise conversions and sales

Software Examples

  • Wix
  • ClickCease
  • LuckyOrange
  • StartQuestion
  • Hexometer

#10 – Customer Feedback Software

Bill Gates once said that “your most unhappy customers are your greatest source of learning”, so don’t be afraid to learn from them. Gathering customer feedback in an easy and efficient way is mandatory for the growth of your business. Feedback software exists in many shapes and forms. That allows you to pick the best one for the channel and form you’re interested in.

What can this type of business software help you with?

  • Collecting feedback
  • Creating polls and researching the opinion of your customers
  • Monitoring answers and reaching out to those who gave them

Software Examples

  • Zonka Feedback
  • SurveyLab
  • Nicereply
  • Userback
  • Smileback

#11 – Video Conferencing Software

Conferencing software allows you to get in touch with people across great distances. Thanks to that, you’re not limited to hiring people from your closest area or collaborating with partners and clients within your closest vicinity only.

What can this type of business software help you with?

  • Having high-quality audio and video calls anytime, anywhere
  • Hosting online events for multiple such as webinars or presentations
  • Recording and replaying your conferences
  • Managing event attendance
  • Reducing no-shows by setting up reminders

Software Examples

  • Jitsi
  • Socio
  • Samepage
  • Livestorm
  • Vectera

#12 – Social Media Management Software

It’s a no-brainer that your business should be where your clients are – and they surely are on social media. Regardless of your chosen platform and strategy, social media management software saves you time working with your social campaigns and delivers better insights.

What can this type of business software help you with?

  • Creating and scheduling posts in advance
  • Monitoring multiple channels from a single platform
  • Gaining insight into advanced analytics
  • Moderating and monitoring your follower’s engagement

Software Examples

  • ContentStudio
  • Hopper
  • Loomly
  • Napoleon Cat
  • Planable

#13 – Brand Monitoring Software

Eventually, people will start talking about your business and exchange online comments or mentions. If you’re successful enough, you may also get a mention in some publications. This is something you can easily monitor and respond to through a type of business software meant for brand monitoring.

What can this type of business software help you with?

  • Learning when, where and what people say about your brand
  • Scanning practically the entire web automatically and without hassle

Software Examples

  • Brand24
  • Mention
  • Avario
  • Mentionlytics

#14 – Customer Experience Software

Customer Experience is a broad term. It describes how your customers perceive your services, but also, whether they enjoy browsing your website. Customer Experience software allows you to measure all important metrics and gather feedback at the same time.

What can this type of business software help you with?

  • Understanding the strong and weak points of your business
  • Getting real data about the preferences of your clients
  • Gathering and analysing feedback

Software Examples

  • Userlike
  • Froged
  • Wonderflow

#15 – ERP Software

ERP stands for Enterprise Resource Planning. It’s usually a suite of several solutions. ERP platforms often merge multiple types of business software. This way, you can manage all your business resources from a single platform.

What can this type of business software help you with?

  • Accessing a real-time database of all your resources – products and equipment, human resources, finance and many others
  • Managing and planning your resources in a smarter and more efficient way

Software Examples

  • Statii
  • Caflou
  • Archdesk
  • SAP business one

#16 – Lead Capture Software

Not always do you have to go out and after new customers. Lead capture software simplifies or even automates this process for you.

What can this type of business software help you with?

  • Setting up website elements that automatically capture leads

Software Examples

  • Poptin
  • Convertful
  • Typeform
  • Clickfunnels
  • Wisepops

#17 – Cold Outreach Software

Cold outreach is still one of the most effective ways to get new customers and grow your business. But manual cold outreach can be quite time-consuming and at some point, it becomes unscalable. Cold outreach software makes it easier, faster, and more efficient.

What can this type of business software help you with?

  • Setting up email campaigns running in the background
  • Automatically mining for leads and prospects

Software Examples

  • Lemlist
  • FindMyLead
  • SendinBlue
  • Hunterio
  • EmailOctopus

#18 – Customer Support Software

Your customer support is the face of your business. The experience your customers have with your support team remains with them forever. Make sure it’s on point by using customer support software – a type of business software that makes managing your customers a breeze.

What can this type of business software help you with?

  • Creating ticketing systems
  • Setting up chatbots
  • Organising and labelling tickets and issues
  • Assigning customers and clients in an orderly way
  • Keeping full archive of your disputes and conversations

Software Examples

  • Helpscout
  • Hiver
  • eDesk
  • User.com
  • SupportBee

#19 – Automation Software

Different types of business software help you automate different parts of your business. It’s also useful for creating connections between different, initially unrelated applications.

What can this type of business software help you with?

  • Connecting different apps you use
  • Setting up flows and processes for apps to respond to each other’s activity
  • Getting clear notifications about specific events of your choice

Software Examples

  • Zoho Flow
  • Integromat
  • Zapier

#20 – Payroll Software

Managing payrolls can become a challenge as the number of your employees grows. Your accounting team will appreciate assistance from payroll software that will streamline this process for them.

What can this type of business software help you with?

  • Staying on top of who received and did not receive their payment
  • Managing deadlines, cash and employee salaries

Software Examples

  • BrightPay
  • OnPay
  • Square Payroll
  • JustWorks
  • Powerpay

#21 – Recruitment Software

Browsing different categories of business software in search of something useful, most entrepreneurs will probably skip recruitment solutions. Meanwhile, it’s not always a good idea – especially if your company is growing.

Running through all the resumes can be tiresome. The worry is there: will you remember who was the best candidate? What if you lose that one resume that caught your eye under the pile of others? Recruitment software completely removes these problems.

What can this type of business software help you with?

  • Analysing digital versions of resumes for the right keywords
  • Managing, storing and archiving resumes
  • Monitoring the recruitment process from start to finish, candidate by candidate

Software Examples

  • BetterTeam
  • GoodHire
  • ZipRecuiter
  • Paycor
  • BambooHR

#22 – SEO Software

“Only half of small businesses (49%) invest in SEO, despite SEO being one of the most important ways to generate new leads and grow a business audience”, says the Manifest’s study

Meanwhile, as daunting as it looks, SEO can be done in a human and small-business-friendly way. SEO software is here to help with that!

What can this type of business software help you with?

  • Looking for the right keywords for your website, landing pages and blog posts
  • Analysing the strength of your website
  • Diving into drawbacks and weak points to fix them one by one
  • Analysing the strengths and strategies of your competitors

Software Examples

  • Moz
  • Keywords Everywhere
  • Ubersuggest
  • Keyword Finder

#23 – Telemarketing Software

Even though social media and email marketing are often the go-to strategies for the majority of businesses these days, telemarketing is still a thing. Some people prefer to receive information in the “old-fashioned” manner of an SMS or even phone calls. If your customers are this way, telemarketing software is here to help.

What can this type of business software help you with?

  • Lowering the cost of your telemarketing activities
  • Setting up workflows and automated processes

Software Examples

  • CloudTalk
  • Voiptime Cloud
  • Squaretalk
  • Branch
  • Call VU

#24 – Time Tracking Software

The idea of tracking an employee’s working time is still a matter of controversy. An appalling sign of distrust to some, it’s the go-to way of measuring and improving productivity for others. 

The fact remains, that time tracking software gives you clear insight into how long your tasks take and where your time goes. Such data can become a turning point in how your team views their work. 

What can this type of business software help you with?

  • Discovering the most and least time-consuming tasks
  • Optimising workflows and improving productivity
  • Analysing and understanding the working patterns of your team

Software Examples

  • Toggle
  • Clockify
  • Rippling
  • BuddyPunch
  • Jibble

#25 – Venue Management Software

While venue management is a broad term of its own, one thing is clear: the more physical space you manage and share between people, the more help you need to stay on top of it. Venue management solutions are ideal for co-working spaces, private education centres, or conference halls.

What can this type of business software help you with?

  • Managing bookings and reservations for your venue
  • Creating availability schedules and planning more easily

Software Examples

  • Skedda
  • Tripleseat
  • Allseated
  • Planning Pod
  • VenueOps


Now that we’ve shown you 25 popular types of business software, you should have a better idea about available solutions.

Let this be just an introduction to your own research. There’s an app for every problem, so don’t hesitate to dig deeper and find the perfect one for you and your team.